Not always according to consumer watchdog Which?,  who claim this week that standard supermarket strawberries taste just as good as organic and premium varieties.

They found no overall difference in taste or appearance between organic, standard and premium strawberries from six of the biggest supermarkets – including Tesco, ASDA, Sainsbury’s and Waitrose.

Here are mySupermarket’s top tips on the nations favourite summer treat.

ASDA Smartprice Strawberries (227g) – £1.27

ASDA Strawberries (300g) – £1.68, 2 for £3

Tesco British Strawberries (454g) – Was £3.99, Now £1.99

Tesco Finest Jubilee Strawberries (400g) – £2.99, 2 for £4

Sainsbury’s Basics Strawberries (250g) – £0.99

Sainsbury’s Stawberries (454g) – Was £3.99, Now £1.99

Sainsbury’s Organic Stawberries (300g) – Was £3.99, Now £2.99

Waitrose Strawberries (400g) – £2.99, Buy 2 Save £2

Waitrose Organic Strawberries (400g) – Was £3.99, Now £2.49

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View all strawberries in Tesco

View all strawberries in ASDA

View all strawberries in Sainsbury’s

View all strawberries in Ocado